Branded features

A branded feature highlights specific product features or components that are relevant to customers and can affect their purchase process.

Avoid communicating – and especially visualising – two branded features in the same communication material.

Note icon

Warning:
Use only one branded feature at a time.

Note:
You can download the logos at weshare.velux.com

  • Pick&Click!™

    Pick&Click!™ tells the story of how easy and uncomplicated it is to install our blinds yourself and get a good result.

    Why? Because VELUX roof windows are fitted with pre‑installed brackets to ease installation and to ensure a perfect fit every time.

    Use the term Pick&Click!™ in written communication.

    Logo, text and photos

    The logo can be used in connection with these 3 images with a brief text. The text is legally binding and therefore it must not be changed.

    The logo is registered, and thus it should be followed by ®. 

    The word mark is not registered, which means that when used in text etc. the word mark should be followed by ™.

    VELUX Light Grey & Dark Grey

    Black

    White

    Do not use logo with grey background

    White background for web pages

    Text in English. To be locally adapted

    122041-02-M

    111843-02-XXL

    111845-01-XXL

    Usage and sizes

    Logo, text and photos. Font size 7,5.

    Logo, text and photos. Font size 7,5.

    Logo and text. Font size 7,5.

    Logo

    Examples

    Do not use logo directly on one photo

    Correct use of Pick&Click™ elements

    Do not use the word mark in a text with a registered trademark ®

    Do not use the logo with trademark ™

  • ThermoTechnology™

    VELUX ThermoTechnology™ emphasises our commitment to developing the most energy-efficient roof windows on the market by using high-performance insulation material (EPS) in the window construction.

    VELUX ThermoTechnology™ is of particular relevance for communication that highlights areas within sustainable living and energy performance.

    Use the term VELUX ThermoTechnology™ in written communication.

    Logo and text

    The ThermoTechnology™ logo is used without any accompanying text.

    VELUX Light Grey & Dark Grey

    VELUX Light Grey & Dark Grey

    White

    Do not use logo with gray background

    White background for web pages

    Do not place logo on a distracting background


    Examples

    Ad

    Integration in brochure

  • CurveTech

    CurveTech is the name of the curved top on our newest flat roof window, the VELUX curved glass rooflight.

    When communicating about the CurveTech feature, please use the following branded feature description:

    CurveTech – Our innovative curve-shaped glass that lets rainwater easily drain off, ensuring a clearer view to the sky and more daylight influx – even when installed in a 0° roof pitch.

    Use the term CurveTech in written communication.

    Logo and text

    With CurveTech, always:

    • Use Curve and Tech together in one word as a branded feature name
    • Use the branded feature description when possible (in Branded features section)
    • Keep CurveTech in English – it must not be translated into other languages
    • Use CurveTech only to communicate its benefit

    129327-01


    129328-01


    130245-01

    CurveTech description:
    Our innovative curve-shaped glass that lets rainwater easily drain off, ensuring a clearer view to the sky and more daylight influx – even when installed in a 0° roof pitch.

    Examples