We aim to capture things as true as possible. Yet always desired. This is generally achieved through finding the right lighting, perspective and materiality. The images will be used for a long time and need to last. The following rules will help you achieve a correct and successful result:
Choose clean and confident angles that give the spaces an iconic feel and help the reader understand the spaces, ideally shot from a human height. The lenses used should portray the image as we experience life. Avoid lenses that may distort the building or the world. Use “architectural“ straight angles and preferably a tilt-shift lens where the optical axis can be adjusted directly. This is also important when photographing or rendering technical images of our products.
Soft, natural daylight is preferred and should be the overall source of light. The location should be lit up by the actual light provided by the situation, and not by artificial light sources. Take advantage of the variation of light between dusk and dawn to achieve a difference in mood.
The colour saturation should feel authentic and natural. Moderate natural gradings, rather pale than too colourful. Avoid toning, effects and heavy vignetting.
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