New division - VELUX Commercial

The VELUX Group has been bringing daylight and fresh air into peoples’ homes for more than 75 years, and has achieved a clear market leading position in the residential segment. Now the time has come to expand our business to the commercial segment and offer daylight and fresh air to all other types of buildings where people spend their time during the day: offices, schools, healthcare facilities, shopping malls and retail stores as well as large public buildings and industrial buildings.

The VELUX Group’s first step into the commercial market was in 2012 when we launched VELUX Modular Skylights. With a clear strategy to develop a leading position in this market too, we acquired three daylighting companies in 2018: Wasco, JET Group and Vitral. These operations, together with our VELUX Modular Skylights, will constitute VELUX Commercial, offering daylight and fresh air solutions for commercial buildings.

Even though the impact and feeling of daylight and fresh air through the roof is the same in all building types, the products, and the sales processes and distribution structures in the commercial market are quite different from the residential market. To meet the specific needs of the commercial market, VELUX has decided to create a new commercial division under the VELUX Brand: VELUX Commercial.

  • Brand Architecture

    Corporate


    Division


    Product ranges

    B-t-C 

    VELUX

    roof windows

    VELUX 
    flat roof windows

    VELUX 
    sun tunnels

     

    B-t-B

    VELUX
    technology

     

    VELUX
    blinds and shutters

    VELUX 
    home automation

    VELUX 
    accessories

     

     

    VELUX Commercial
    Modular Skylights

     

    VELUX
    ventilation

    VELUX 
    service and maintenance

    VELUX Commercial 
    Modular Skylights


    Product line

    VELUX
    blinds and shutters
    -------------------------------
    Roller blinds
    Venetian blinds
    Blackout blinds
    Awning blinds
    etc.

    VELUX Commercial 
    Modular Skylights
    ----------------------------
    Ridgelight
    Northlight
    Longlight
    Step Solution
    etc.

    Subbrands

    VELUX INTEGRA®

    VELUX CABRIO®

    VELUX ACTIVE


    Branded features

  • Logo

    Partnership logo

    Certified Installer

  • Colours

    VELUX Commercial primary colours

     

       VELUX Commercial
       Anthracite Grey

         C0, M0, Y3, K92 
         Pantone® Black 7 M 
         R54, G54, B54 
         HEX: #363636 
         NCS: S 8000-N 
         RAL: 7022

     

     

     

     

     

     

       VELUX Commercial
       Blue

         C41, M2, Y0, K0 
         Pantone® 2905 M 
         R169, G202, B229 
         HEX: #a9cae5 
         NCS: S0540-R90B 
         RAL: Design 230 80 20
     
         RGB for TVC: R168, G210, B244


     

     


     


    White

     

    C0, M0, Y0, K0 
    R255, G255, B255 
    HEX: #FFFFFF 
    NCS: S 0500-N 
    RAL: 9016 Verkehrsweiss





     


    VELUX Commercial secondary colours

     

       VELUX Commercial
       Light Blue

         C20, M2, Y0, K0 
         Pantone® 657 M 
         R213, G234, B249
         HEX: #d5eaf9 


       Used as a alternative to white or Light Grey on large surfaces


      

       VELUX Commercial
       Bright Blue

         R0, G107, B194 
         HEX: #006bc2




      Only used as digital spotcolor


      

       VELUX Commercial
       Dark Blue

         C80, M45, Y10, K20 
         Pantone® 2151 M 
         R71, G105, B150 
         HEX: #476996 
         NCS: S 3050-N 

        Only used limited on small
        surfaces, i.e. infographics

     

       VELUX Commercial 
       Black​

         C0, M0, Y0, K100 
         Pantone® Black M 
         R0, G0, B0 
         HEX: #000000 
         NCS: S 9000-N 
         RAL: 9005 Tiefschwarz

     

     

       VELUX Commercial
       Dark Grey

         C0, M0, Y2, K65
         Pantone® Cool Grey 10 M 
         R123, G122, B121 
         HEX: #7b7a79
         NCS: S 6000-N 
         RAL: Design 000 45 00
         RGB for TVC: R104, G104, B104

     

     

       VELUX Commercial
       Medium Grey

         C0, M0, Y3, K30 
         Pantone® Cool Grey 5 M 
         R196, G196, B196
         HEX: #c4c4c4 
         NCS: S 3000-N 
         RAL: Design 000 75 00
         RGB for TVC: R176, G176, B176

     

     

       VELUX Commercial
       Light grey

         C0, M0, Y3, K12
         Pantone® Cool Grey 2 M 
         R224, G224, B224 
         HEX: #e0e0e0
         NCS: S 1500-N 
         RAL: Design 000 85 00
         RGB for TVC: R224, G224, B224

     

    VELUX Commercial logo colours

       VELUX
       RED

         C0, M100, Y100, K0     
         Pantone® 485 M
         R238, G0, B0
         HEX: #ee0000
         NCS: S 1085-Y80R
         RAL: 2002 Blutorange
         RGB for TVC: R229, G7, B7

     

       VELUX Commercial
       Black

         C0, M0, Y0, K100 
         Pantone® Black M 
         R0, G0, B0 
         HEX: #000000 
         NCS: S 9000-N 
         RAL: 9005 Tiefschwarz
        

     

  • Typography

    Typography

    Our typography is an important part of the VELUX identity. The VELUX Gothic typeface was specially created for the VELUX Group, and it creates a distinctive appearence in our communications. The typeface has open, elegant letterforms that strengthen the dynamic and modern aspects of our brand.

    Read all about VELUX Gothic here >

    VELUX Gothic is to be used in all materials, except in MS Office applications such as Outlook, PowerPoint and Word where we use Verdana (Outlook) and VELUXforOffice (PowerPoint and Word).

    Please contact Brand Helpdisk on Yammer for guidance if you are an external partner, supplier etc.

  • Examples

    Line drawing on primary colours

    Identity element on brochures

    Brochure spreads

    Advert

    Powerpoint master in Templafy

    Name card

    Merchandise

    Trade show before

    Trade show after

    Posters

    Other graphic elements