Product ranges

Our VELUX trademark keeps our brand strong and unique – so we need to protect it. One easy way to do that is to remind customers that we manufacture a whole range of products – not just roof windows.

Always combine VELUX with the name of a product range. So instead of letting VELUX stand alone, write VELUX roof windows or VELUX accessories, as shown below.

  • Product ranges

    B-t-C

    VELUX
    roof windows

    The widest selection of roof windows and skylights to perfectly match your expectations for comfort and better living through daylight.

    VELUX
    flat roof windows

    Windows especially designed to optimise daylight and comfort in buildings with flat roofs.

    VELUX
    Modular Skylights

    A broad selection of daylighting systems designed to provide optimal distribution of natural light and better work environments.

    VELUX
    sun tunnels

    Products that improve interior spaces and the well-being of people in them by bringing bright and natural daylight to places with no direct outlook.

    VELUX
    blinds and shutters

    Control of daylight and heat through functional, decorative and easy-to-install window blinds and shutters.

    VELUX
    home automation

    Products with added performance through intelligent technology that optimises your personal comfort.

    VELUX
    accessories

    Add-on solutions to fit special needs and requirements.

    VELUX
    service and maintenance

    Service and maintenance which make investments in VELUX products an uncomplicated, convenient and long-lasting experience.

    VELUX
    ventilation

    Energy-efficient indoor climate solutions that bring fresh air into living environments to optimise comfort and well-being.

    B-t-B

    VELUX
    technology

    Components that enhance product performance by adding unique technological features and know-how to third-party products.

    VELUX
    Modular Skylights

    A broad selection of daylighting systems designed to provide optimal distribution of natural light and better work environments.

    Note icon Note:
    While it is not possible to create new product ranges, you are welcome to translate the product ranges into your local language.
  • Clear space in pagination 

    A clear space rule has been developed in order to ensure a high degree of visibility and legibility for the product range in the pagination. The height of the product range characters should be the same as the height of the white letters in the VELUX logo (wordmark) you are using.

    X = VELUX logo height
    Y = VELUX wordmark = product range height
  • Colours and typography

    You can print the product ranges in one of three colours: black, white or VELUX Medium Grey. These colours complement the vibrant red of the VELUX logo, and the neutral tone of the product ranges underscores the high quality of the brand.

    The typography for the product ranges is always our standard VELUX Gothic Regular.

    Colour
    Black: C0, M0, Y0, K100

    Font
    VELUX Gothic Regular

    X = VELUX logo height
    Y = VELUX wordmark = product range height

    Colour
    VELUX Medium Grey: C0, M0, Y3, K30

    Font
    VELUX Gothic Regular

    Colour
    White: C0, M0, Y0, K0

    Font
    VELUX Gothic Regular

    Note icon Note:
    You can find templates at weshare.velux.com
    Search: VELUX Guidelines or contact Brand Helpdesk on Yammer for assistance.
  • On brochures

    When you place text on the front cover of a VELUX brochure, always ensure that the product range is in the headline.

    We recommend using our signature, Bringing light to life, at the bottom, as shown in the examples. In general, our logo should appear in the brochure’s upper right-hand corner.


    Example 1


    Example 2

    Note:
    The signature is not mandatory, but we recommend you use it as much as possible. Please see Signature for more details.

    Spreads

    Maintain brochure spread consistency by following these guidelines.

    Right page (top):
    VELUX + product range
    Font size: 12 pt

    Left page (bottom):
    Page number and section name

    Right page (bottom):
    Page number

    The product range is in the top right corner of the right-hand page. For texts of varying lengths, simply adjust the line and the text to the left – but keep an extra space on the right and left.

    Spreads – incorrect use


    You should only place the product range in the top right corner of the right-hand page.


    The product range should always be placed in the top right corner and written in either white, black or VELUX Medium Grey.

    Back

    On the back page of all VELUX brochures, you can choose to place either our product range text or our corporate text next to the VELUX logo.

    The back of our brochures should be kept simple and consistent, so the same basic information should always appear: the VELUX logo, signature, company address, and the product range text or corporate text. No other images, texts, or special offers should appear.
    Note:
    Please see page Corporate text for the current version of the corporate text.

    Back – colours

    The back page of a VELUX brochure should be in a single colour. You can choose ­between any of the corporate colours for this page: white, VELUX Blue, VELUX Red or VELUX Light, Medium or Dark Grey.

    Back – Expanded Red

    Back – incorrect use


    Keep elements in line with the template. The corporate or product text should appear next to the logo.


    Keep elements in line with the template. Here, the logo and company information are in the wrong places and the product range is not aligned with the logo.


    The product range should be aligned with the logo, not centred under it.

  • On ads

    Without product range in headline

    The product range will often appear in an advertisement’s heading. In this case, you do not need to list the product range at the bottom of the page. But when we do not feature the product range in the heading, it must go in the bottom left-hand corner.

    You can find out more about where to position the signature on page Signature.


    X = VELUX logo height
    Y = VELUX wordmark = product range height

    Note icon Note:
    The signature can be any size under the body text.

    With product range in headline

    When a product range appears in the heading of an advertisement, it does not need to appear again at the bottom.

    In this case, you can place the signature next to the logo.


    X = VELUX logo height
    Y = VELUX wordmark = signature height

    Note:
    You can find out more about positioning the signature in section Signature.

    Incorrect use


    Place the product range in the left-hand corner, not next to the logo. And always ensure the text is black, white or VELUX Medium Grey.


    Only place the product range in the lower left-hand corner.


    The product range should appear in the lower left-hand corner, not centred under the logo.