The VELUX Group uses a monolithic, single brand structure with VELUX® as the corporate trademark. To ensure a strong focus on the VELUX corporate brand and a cost-effective marketing strategy, the use of sub-brands (secondary trademarks) within the VELUX Group is kept to an absolute minimum.
The VELUX Group currently employs four sub-brands: VELUX INTEGRA®, VELUX CABRIO®, VELUX ACTIVE and VELUX STUDIO.