Corporate colour
VELUX Red, with its direct reference to the VELUX logotype, is our trademark colour. VELUX Red is powerful and warm, and it creates a strong commercial impact in busy environments, such as points-of-sale.

Because it is our trademark colour, we must use VELUX Red with care. It is not a widely used colour in either online or offline applications, as it is reserved for our logo and our POS material in the form of Expanded Red.

Colour for digital use (only)

Remember to use this variation of VELUX red colour for websites, mobile apps, and any other digital tools.

The white represents space, light and fresh air, so we should use it as an active colour. In ads and brochures the white must be used as a dominant background colour.

The VELUX Blue is a natural reference to the sky. Its light tone lends a fresh, crisp expression to many applications.

The neutral and aesthetic qualities of the VELUX Grey colours represent the high quality found in the VELUX brand. VELUX Light, Medium and Dark Grey complement the stronger VELUX Red and VELUX Blue colours.

We developed a set of secondary colours to use in our graphs, pie charts and other diagrams. These colours complement our primary colours, and are only for use in these special visual aids. They are not for use over large areas, and should not dominate the layout in either online or offline applications.

Secondary colours can be used to facilitate navigation. Secondary colours must never be used as a dominating design feature.

Secondary colours for digital only

This image illustrates the correct and incorrect combinations of VELUX colours in backgrounds and typography. You should always avoid combinations marked with a red or black line. All other combinations are acceptable.

Remember to use only VELUX primary colours in these combinations. Our secondary colours are only for use in graphs, charts and other diagrams.

Use of coloured type

To create more interest or for a specific design, you can use coloured type. However, you should limit the use of coloured text to headings. Use only black or white for body text.

You can use almost any VELUX corporate colour in a heading. The exception is VELUX Dark Grey, which can appear to be poorly printed black.

Correct use

Incorrect use

Text in coloured boxes

Text in coloured boxes can be a powerful graphic tool for structure and navigation. Coloured boxes under text should not be used for decoration.

Good examples of navigation

Colour used for separated tabs

Pricelist with coloured boxes used for structure

Blue and grey boxes should not be used solely for decoration. Many photos and boxes give a messy look and lack of clarity

To make our VDS even more effective, you can use an expanded area of VELUX Red together with the VELUX wordmark.

The VELUX logotype should still have top priority on all promotional material, and Expanded Red should only be used where the logotype could be lost in the distracting visual elements around it.

In markets where VELUX brand awareness is low, limit your use of Expanded Red to avoid diluting the brand or creating confusion in the market.

If you have questions about using Expanded Red, please contact Brand Helpdesk on Yammer.

At least 50% of the application area should be red. See chapter Colours for more information.

Use Expanded Red with care – it is not a substitute for the VELUX logotype.

Wordmark positioning and clear space

Here, the size and horizontal position of the wordmark can change according to the format of the application. Our three alternatives are shown here.

Note that the wordmark is centred on narrow applications. In these types of applications, any text should be aligned left, not centred, as in our standard practise.

If a VELUX product is shown or on display, do not write the product range in Expanded Red.

If you have questions about using Expanded Red, please contact Brand Helpdesk on Yammer.

Examples

Remember: Expanded Red is not a substitute for the VELUX logotype – and the logotype with descriptor should never be used on an Expanded Red application.

Layout

Minimum red area
Despite our asymmetric layout rule, you may centre the workmark on narrow applications in order to achieve a suitable size. These applications should be treated the same as our standard applications in all other respects. This means any additional text should be aligned left – not centred.

 

Position and space

Incorrect use

Overuse and misuse of Expanded Red in our communications will eventually weaken the strength of our logo, potentially damaging our brand. An example of improper usage is a rectangle that is larger than the logo box.

Expanded Red is not a substitute for our logotype. The VELUX logotype should still have top priority on all promotional material, and Expanded Red should only be used where the logotype could be lost in the distracting visual elements around it.

With the exception of the VELUX flag, POS materials and Giveaway Store (GAS) items, never use the VELUX wordmark vertically. Never use the logotype with descriptor on Expanded Red applications. Please contact Brand Helpdesk on Yammer with any Expanded Red questions.