Logotype

The VELUX logotype is the most important element in our visual identity. It is a distinctive visual element that helps express the values of our company and promotes product recognition and brand loyalty.

When the VELUX logotype is used properly, our trademark provides us with indefinite legal protection. But if misused, the trademark can become generic and lose its legal protection.

To ensure the VELUX trademark remains ours exclusively, only use the VELUX logo from an original logo file for reproduction and use it only in its correct and registered form.

VELUX Red
CMYK:	C0, M100, Y100, K0
Pantone:	Pantone^® 485
HEX:	#ff0000
RGB for TVC:	R229, G7, B7
NCS:	S 1085-Y80R
RAL:	2002 Blutorange

Clear space

With the VELUX logotype, we follow a basic principle of clear space: the minimum amount of clear space around the logotype should be proportionate to its height.

This principle also applies to the logotype when it is set against a photographic background. The logotype should never be placed alongside distracting elements in a photograph or a layout (see section Special applications).

The VELUX logo should not stand alone. All layouts should mention a product range or feature our signature: “Bringing light to life”. There are of course exceptions to this rule, so please consult our brand helpdesk if you have any questions.

VELUX incorrect use: wrong proportions
Incorrect use:
Wrong proportions

Note: The only exception to the clear space rule applies to certain applications for point‑of‑sales materials, billboards, e‑applications and corporate gifts.
These have special design rules, so please contact Brand Helpdesk on Yammer for further information.

Placement

The main VELUX logotype can appear in printed materials in four different positions, as shown on the right.

Positions 1 and 2 are the standard positions. You should use these unless this manual or a template specifies otherwise.

When the logotype appears in a range of related applications that might be seen together, please take a consistent approach to size, positioning and use of colour.

Position 4

Position 4 is intended for use in online applications and posters.

Position 1

Position 1 is intended for use in ads, and in sales literature, such as folders, brochures and posters.

Position 3

Position 3 is intended for use on the back page of a folder or brochure.

Position 2

Position 2 is intended for use in advertisements and posters.

Logo examples for ads
Background control

This page gives some examples of how to correctly place the VELUX logotype against a variety of backgrounds.
It is important that the logotype is not positioned alongside distracting elements in a photograph or a layout.

Logotype and distracting elements

Logotype and background colour

Logotype and distracting elements

Special applications

The logo on products, plastic, glass, metal, awards etc. must be approved by Brand Strategy in the layout phase. Please contact Brand Helpdesk on Yammer if you have any questions.

Note: For stationery, we use a particular size and position for our logotype – and it is not the same as the rest of our printed material.

Logotype with descriptor

For markets with low awareness, a logo with a descriptor links our brand to our core products. The descriptor can be, for example, roof windows, skylights or velux.com. This descriptor helps create awareness of our brand in the specific market.

All logos with descriptors must be approved by the Brand HelpDesk before use.

Clear space

As the example shows, the minimum amount of clear space around the logotype should be equal to its height.

VELUX Red
CMYK:	C0, M100, Y100, K0
Pantone:	Pantone® 485
HEX:	#ff0000
RGB for TVC:	R229, G7, B7
NCS:	S 1085-Y80R
RAL:	2002 Blutorange

Black
CMYK:	C0, M0, Y0, K100
Pantone:	Pantone® Black

Positioning

Unlike the main logotype, the logotype with descriptor cannot be positioned in the top left or bottom left corners. These positions are reserved for the main logotype and allow you to establish the product class elsewhere in the application.

Find more information on product ranges in chapter Product ranges.

Please contact Brand Helpdesk on Yammer for further guidance – or for approval of a logo with co‑branding.

Logo for internal events, tools and departments and campaign identifiers

For all VELUX identifiers and internal logos, the font must be VELUX Gothic and the colours must come from the VELUX Brand Identity Guide.

All logos must be approved by the Brand HelpDesk before use.

VELUX Events/initiatives

If graphics are necessary, ensure that they are placed in an area that is the same size as the logo. As always, the minimum amount of clear space around the logotype should be equal to its height.

Departments, online and tools:

VELUX Marketing Campaign Identifiers

Do not include VELUX logo

V22 introduction

White paint introduction

Installer rewards program

We aim to coordinate all printed material through a visual standard with minimal variation, so this page lists the preferred sizes of the VELUX logotype.

The standard formats for VELUX printed materials are A4 portrait, A5 portrait and A65 portrait. You can use other formats in markets where A-formats are not standard, or as required in special applications.

When the VELUX logotype appears in a range of related applications that might be seen together, please take a consistent approach to size, positioning and use of colour. If you need to use the logotype in a width smaller than 24 mm (1.5 inches), please contact Brand Helpdesk on Yammer for more help.

You can download the logotypes at weshare.velux.com