Our typography is an important part of the VELUX identity. The VELUX Gothic typeface was specially created for the VELUX Group, and it creates a distinctive appearance in our communications. The typeface has open, elegant letterforms that strengthen the dynamic and modern aspects of our brand.
VELUX Gothic is to be used in all materials, except in MS Office applications such as Outlook, PowerPoint and Word where we use Verdana (Outlook) and VELUXforOffice (PowerPoint and Word). Please contact Brand Helpdesk on Yammer for guidance if you are an external partner, supplier etc.
VELUX Gothic was created with clarity and efficiency in mind. It is an open and easy-to-read typeface. VELUX Gothic stands out and gets our messages across in any environment.
More information Please get in touch with your VELUX contact or contact Brand Helpdesk on Yammer for guidance if you are an external partner, supplier etc.
VELUX Gothic Light Light is intended for applications that require very large text and or large headlines. Do not use VELUX Gothic Light in sizes smaller than 18 points. Use Light Italic to emphasise individual words, short phrases or quotations. Examples 48/50 pt, tracking -25 28/30 pt, tracking –20 18/20 pt, tracking -15 11pt 8pt VELUX Gothic Regular Regular is the standard setting that we use in the majority of applications. Use Italic to emphasise individual words, short phrases or quotations. Examples 48/50 pt, tracking –20 28/30 pt, tracking –20 18/20 pt, tracking –15 11/13 pt, tracking –10 8/10 pt, tracking –10 VELUX Gothic Bold Bold is intended for subheadings and/or to add emphasis to a word or phrase. Bold Italic Examples 48/50 pt, tracking –20 28/30 pt, tracking –20 18/20 pt, tracking –15 11/13 pt, tracking –10 8/10 pt, tracking –10 VELUX Gothic Black Black is intended for special applications where you need heavy impact. Black Italic Examples 48/50 pt, tracking –15 28/30 pt, tracking –15 18/20 pt, tracking –15 11/13 pt, tracking –10 8/10 pt, tracking –10
Light is intended for applications that require very large text and or large headlines. Do not use VELUX Gothic Light in sizes smaller than 18 points.
In situations when the use of VELUX Gothic is not possible, e.g. MS Office applications or certain web applications, we use VELUXforOffice or Verdana.
VELUXforOffice We use VELUXforOffice in PowerPoint and Word. VELUXforOffice Regular VELUXforOffice Bold VELUXforOffice Light VELUXforOffice Black Verdana We use Verdana size 10 in emails (Outlook). We can’t use VELUXforOffice in emails as Outlook can’t embed custom fonts (such as VELUXforOffice). Verdana Regular Verdana Italic Verdana Bold Verdana Bold Italic
We use Verdana size 10 in emails (Outlook). We can’t use VELUXforOffice in emails as Outlook can’t embed custom fonts (such as VELUXforOffice).
Basic typesetting As with any typeface, we need to use VELUX Gothic with the right settings to achieve the desired visual appearance. We establish these settings for each layout programme as needed. The settings in, for example, Quark Xpress or Adobe InDesign, are different. This chapter specifies settings with regard to the following: Leading (or line spacing) refers to the vertical space between the lines of text. Tracking (or letter spacing) refers to the space between the letters/characters in the text. Kerning refers to the individual adjustment of the space between two letters in a word. Word spacing is simple: it is the space between the words in a block of text. Note All settings in this chapter are based on Adobe InDesign, Illustrator and Photoshop. Step by step Unadjusted VELUX Regular Type size: 23 pt Step 1 Leading: 25 pt Step 2 Kerning: Optical Tracking: –20 Step 3 Word spacing: 65/80/120% (Adobe InDesign) Usage examples Headlines Light, 48 pt, tracking –25Light, 48 pt, tracking –25Light, 48 pt, tracking –25Light, 48 pt, tracking –25 Adjustment example – headlines Unadjusted Tracking: Letter spacing too loose Leading: Too loose (this example 42/49 pt) Kerning: Metric (Adobe InDesign or Illustrator) Word spacing: Too much space between words Adjusted Tracking: –20 Leading: 42/44 pt Kerning: Optical (Adobe InDesign or Illustrator) Word spacing: 65/80/120% (Adobe InDesign: Type–Paragraph–Justification) Rule of thumb Word spacing: Fit a lower case “i” between each word Italic Incorrect use Correct use Incorrect use You can highlight a single word with VELUX Red, but please do not put a whole paragraph in red. No shaddoweffect on text.The body text should not have too large a gap (leading) between lines. Please ensure that the tracking (space between letters) is not too tight in headlines. Only our signature should be handwritten, so please do not use a handwritten typography anywhere else. Colour and type Please see section Other coloured elements on Colour page. Splashes Use splashes to strengthen your design’s impact in campaign materials and price markings. A VELUX splash is always circular, and use only one splash per application. The VELUX splash is the only time you may use a centred layout. All our corporate colours can be used – see section 2:4.3 for colour combinations. Please keep the text short and to the point. Pricetags The price tag can be used for different target groups: Professionals: Clear usage of the price tag will help them become more aware of the competitiveness of our New Generation product programme. End-users: They value our solutions, but many also believe the price might be too high. Using our price tag will help convince them that our products are priced moderately. Splashes are great in sales and exhibition brochures, on display dashboards and in newspapers. The price tag must never differ from the approved design. Shape, colour and typeset must always adhere to the VELUX design guidelines. 122280-01-XXS-ai 1. To indicate affordability, present the price tag separated from other design elements, increase size and rotate the tag 11.5° clockwise. 2. When several price tags are needed, use a small size tag in an upright position. Please keep the text short and to the point.
As with any typeface, we need to use VELUX Gothic with the right settings to achieve the desired visual appearance. We establish these settings for each layout programme as needed.
The settings in, for example, Quark Xpress or Adobe InDesign, are different. This chapter specifies settings with regard to the following:
Light, 48 pt, tracking –25Light, 48 pt, tracking –25Light, 48 pt, tracking –25Light, 48 pt, tracking –25
Unadjusted Tracking: Letter spacing too loose Leading: Too loose (this example 42/49 pt) Kerning: Metric (Adobe InDesign or Illustrator) Word spacing: Too much space between words Adjusted Tracking: –20 Leading: 42/44 pt Kerning: Optical (Adobe InDesign or Illustrator) Word spacing: 65/80/120% (Adobe InDesign: Type–Paragraph–Justification) Rule of thumb Word spacing: Fit a lower case “i” between each word
Only our signature should be handwritten, so please do not use a handwritten typography anywhere else.
Use splashes to strengthen your design’s impact in campaign materials and price markings. A VELUX splash is always circular, and use only one splash per application. The VELUX splash is the only time you may use a centred layout. All our corporate colours can be used – see section 2:4.3 for colour combinations.
The price tag can be used for different target groups: Professionals: Clear usage of the price tag will help them become more aware of the competitiveness of our New Generation product programme. End-users: They value our solutions, but many also believe the price might be too high. Using our price tag will help convince them that our products are priced moderately.
Splashes are great in sales and exhibition brochures, on display dashboards and in newspapers. The price tag must never differ from the approved design. Shape, colour and typeset must always adhere to the VELUX design guidelines.
1. To indicate affordability, present the price tag separated from other design elements, increase size and rotate the tag 11.5° clockwise.
Want to download our fonts? Please get in touch with your VELUX contact or contact Brand Helpdesk on Yammer for guidance if you are an external partner, supplier etc.
