In-store

In-store materials (or in-store promotions) are sales promotions in various forms that are left at a retailer’s location. They usually include bundled offers, expert advice, product demonstrations, product samples, special discounts, etc.

You can read more about them at: www.businessdictionary.com/definition/in-store-marketing.html

Find the VELUX tone-of-voice here


  • Placement of logo 

    The main VELUX logotype can appear on brochures in two different positions, as shown below. By limiting the placement of the logotype, we minimise variation and ensure a coordinated, uniform appearance for all printed materials from the VELUX Group.

    Please find the logo in We Share for all formats and products We Share/Components/Logo/VELUX

    See how to use the logo with a descriptor


    Position 1 is intended for use on ads and in sales literature such as folders, brochures and posters.


    Position 2 is intended for use in advertisements and posters.

  • M65 brochure holder
    Roman blind brochure holder and brochure front
    Disney & VELUX Goodnight Collection – M65 folder
  • Wobbler
  • Sticker

    Floor sticker

  • Poster
  • T-Shirt

Design resources

We have created some digital templates to help you when designing for the VELUX marketing site.

The templates are available for both Photoshop and Sketch and include our 12 column grid and our colours.

You can also download the VELUX Gothic font.

Download InDesign file
Download VELUX Gothic